CORPORATE MOTORSPORTS
In 1999, Joe Viola Jr. and Jonathan Draper co-founded Corporate Construction - a Connecticut-based commercial and industrial construction firm built on a commitment to quality, trust, and lasting client relationships. Over 25 years, what began as a two-man operation grew to 65 full-time professionals serving the Northeast. On weekends, Joe found his release behind the wheel which inspired Corporate Motorsports: an arrive-and-drive, full-service motorsports experience designed specifically for people who longed for the same release as him.
"Guys that could get a few days away, blow off some steam. They fly in, put a helmet on, and fly back out. We take care of everything."
— Joe Viola, Corporate Motorsports
Corporate Motorsports is both a personal expression and a business model. A company built for people who understand that the best reward for hard work is more of it, just at 100mph. Joe competes himself in the Porsche Club of America. Six years in, a shelf of podium finishes, and ambitions that keep growing. The shop provides full-service motorsports operations as well as vintage builds, producing custom restorations that won at their first concours-level showing in Rhode Island. The Corporate umbrella recently introduced its machining division, making nearly every aspect of motorsports operations handled in-house. An operation build behind a true purpose.
RAISED ON BLACKTOP
Matt Stanley grew up in the trade. His parents built a family-owned paving business from nothing, teaching his sons the craft from an early age. Matt learned the right way, then built something the industry had never seen. Raised on Blacktop started as a way to promote and share the practices of the paving trade. It became a source of pride for tradesmen across the country.
"We never changed our business model. We just started showing people what we do…The big companies can't do it because they're not authentic. They try to recreate it, but they can't. That's the whole thing."
— Matt Stanley, Raised on Blacktop
Raised on Blacktop has since become the industry standard for paving and blue collar businesses alike. A LeeBoy licensing deal that moved over 200 units and his family's company ( American Pavement ) is now a John Deere brand ambassador. Matt didn't just build a following. He built prestige for an entire industry and elevated his family's business alongside it. None of it was manufactured. Raised on Blacktop became the industry standard because Matt showed real work, real people, and a family business that took pride in what they do.
THE PARTNERSHIP
The partnership makes almost too much sense. Matt Stanley built one of the most compelling brand stories in the trades space through digital and social marketing. Both brands are rooted in craftsmanship, competition, pride of ownership, and the belief that the work itself is the reward.
For Raised on Blacktop, this is an opportunity to expand into an adjacent world of driven, business-minded people. For Corporate Motorsports, it means access to one of the most loyal and engaged audiences in the trade. The partnership was announced on January 8th, 2026 and the response was immediate. What followed was the first real proof of concept: the unveiling of the #262 CMS x Raised on Blacktop livery.
MY ROLE
Working alongside Joe, Matt, and Rabid Wraps, I helped design the car from concept to finish - the first time I've personally been part of designing a race car.
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My job is to tell the Corporate Motorsports story organically, consistently, and authentically; and to help Matt realize his dream of making Raised on Blacktop a brand that cannot be confined by any industry. Currently managing content strategy, social execution, and partnership direction end to end, with the goal of growing both audiences, telling a story neither brand could tell alone, and attracting the right sponsors on our terms. That car means something to me beyond the project. Joe works day and night to build his company, support his employees, and compete at a level that will almost never satisfy him. My job is to make sure that effort is seen. The car is on the grid. The season is underway and i'm excited for the remainder of the year.